Plan, manage, and oversee the formulation of all short-term and long-term strategic objectives and business plans for Lighting and Audio-Visual product lines, including development of multigeneration product roadmaps, strategic pricing and price realization initiatives, leading stage-gate product development process and marketing activities, and executing opportunistic strategic partner development. Responsible for leading demand creation and product positioning activities across the sales organization to drive sales, profitability and market share while achieving strategic and financial objectives.