SL Power Electronics has been honored with a Gold Hermes Creative Award in recognition of an exceptional PR and Communications Strategy.
“Compared to other industries, electronics manufacturing is behind the digital curve when it comes to PR & Communications. SL Power Electronics decided to change this by developing a new approach focused on maximizing exposure and driving audience engagement. The new strategy was deployed alongside the company’s website redesign in May 2017.
SL Power’s PR & Communications Strategy has evolved into one of the best in their industry and has set a new standard in the market. For one, the frequency of communication activity far exceeds the industry average. Consumers are drawn to organizations that regularly produce content such as press releases, company news, blog posts, application notes, and other relevant content they find valuable. In addition, their audience base has been steadily growing in number, along with the amount of time they spend engaging with SL Power content. This campaign has shown great success and demonstrates strong performance across all relevant metrics.”
About the Hermes Creative Awards:
The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design of traditional materials, marketing and communication programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers.
The competition has grown to one of the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and fortune 500 companies.
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. AMCP oversees awards and recognition programs.
The Hermes Creative Award is a majestic symbol of the ancient Greek messenger. In Greek mythology, Hermes is also the Olympian god of orators and wit, of literature and poets, and invention and commerce.
After more than a decade symbolizing excellence in marketing and communications, the Hermes award has a revolutionary new look designed to reflect the rapidly evolving industry that it represents.